It used to be so easy: find an exact match domain for your keyword; send thousands of crappy backlinks back to your site; sit back and watch your site dominate Google. Google is on a mission to stop that and it appears genuine sites are the future. What do I mean? Google wants a website to be credible for the searcher; goodbye spam sites.
How to improve your Google rankings? And is the future of Google good or bad for you? You can decide for yourself, but I think the changes are great for the little bloggers (you!).
Genuine bloggers are now given a chance to succeed online. Wouldn't you be upset if your niche was dominated by spam websites? How would that make you feel? All of these black hats methods used to leave you with little options. Not anymore.
Unique Content: Your content must be unique!. If you site has over 40% duplicate content (that is, exact posts found over the Internet) you will be hurt. Expect to see a substantial drop in the page rankings. Pick a niche you love and be knowledgeable; Google is starting pick on how people are writing. Again, the goal is to weed out the spam sites. Sites are beginning to be ranked for natural keywords outside you target word. For example, a website about golf lessons. Google is starting to understand what kinds of words you might use along that site: golf gloves, clubs, etc. Basically, your site cannot be a bunch of garbage that isn't related to golf lessons (or whatever you write about).
Don't Over Optimize: you always want to have a keyword to target. It's key, but don't blast it all over your content passed a reasonable amount.
What is reasonable? I'd say your keyword should not make up more than 4% of your content. Also, make sure to use your keyword naturally! I can't stress enough the sophistication of Google these days; they are beginning to count grammar as a page ranker. Not that you have be a professional writer, but crappy spam all over the page is a red flag. You will likely be penalized.
Google is doing amazing things to improve the world of search. There are always going to be people that bitch about the changes. Don't be one of them, stay positive and have your genuine work shine to the top.
Good luck improving your ranking with Google! See you on top soon.
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